Elvive Colour Protect Shampoo | L'Oréal Paris Australia & NZ
Go to content!
Brand Logo

No suggestion for your request

  • Skin Care

    I'm looking for:

    • Day Cream & Moisturiser
    • Night Cream & Moisturiser
    • Face Serums
    • Eye Cream & Serums
    • Cleanser & Makeup Remover
    • Face Masks
    • SEE ALL SKIN CARE
    • Hyaluronic Acid
    • Melasyl™
    • Vitamin C
    • Retinol
    • Niacinamide
    • Collagen
    • Glass Skin
    • Anti-Ageing
    • Dry/Dehydrated Skin
    • Dull Skin
    • Dark Spots
    • Mature Skin
    • Sun Protection

    Tools & Hubs

    • Skin Care Hub
    • Age Perfect Hub

    Our Skin Care Brands

    • Revitalift Clinical
    • Revitalift Classic
    • Revitalift Laser
    • Revitalift Filler
    • Bright Reveal
    • Age Perfect
    • Wrinkle Expert
    skip slider
    Skip the slider: Related Articles
    • Face Serum The Magic Potion To Add To Your Skin Care Routine Hero
      How to Start Using Serums on Your Face
    • L'Oreal Paris
      Hyaluronic Acid: The Hydrating Active Ingredient
    • Serum Guide Which Will Work For You Hero
      Serum Guide : Which Will One Work For You?
  • Make Up

    I'm looking for:

    • Foundation
    • BB & CC Cream
    • Concealer
    • Face Powder
    • Blush
    • Highlighter & Illuminator
    • Bronzer
    • Setting Spray
    • Primer
    • SEE ALL FACE MAKEUP
    • Lipstick
    • Liquid Lipstick
    • Lip Liner
    • Lip Gloss
    • SEE ALL LIPS
    • Mascara
    • Eye Shadow
    • Eyeliner
    • Brows
    • Eyelash Serum
    • SEE ALL EYES
    Virtual Try On Try any makeup shade on!

    Makeup Hub & Tools

    • Makeup Hub
    • Foundation Hub
    • Foundation Finder Quiz
    • Makeup Virtual Try On

    Makeup Brands

    • True Match
    • Infallible
    • Lumi
    • Telescopic
    • Volume Million Lashes
    • Paradise
    • Color Riche
    skip slider
    Skip the slider: Related Articles
    • rouge_signature_lbekhti
      How to Find the Best Red Lipstick for Your Skin Tone
    • Elle Fanning Wake Up And Glow Hero
      How To Apply Highlighter
    • Elle Fanning Paradise Hero
      How To Get Perfect Full Eyebrows
    • banish your barcode and perfect your pout article
      High Shine Lips Are Back
    Virtual Try On Try any makeup shade on!
  • Hair

    I'm looking for:

    • Shampoo
    • Conditioner
    • Hair Mask
    • Hair Treatments
    • SEE ALL HAIR CARE
    • Permanent Hair Colour
    • Semi-Permanent Hair Colour
    • Hair Toners & Enhancers
    • Root Touch Up
    • SEE ALL HAIR COLOUR
    • Hair Spray
    • Heat Protectant
    • SEE ALL HAIR STYLING PRODUCTS
    Virtual Try On See what each hair colour looks like on you!

    Hair Hubs and Tools

    • Hair Volume
    • Hair Care Finder Quiz
    • Hair Colour Tips
    • Hair Care Guide

    Hair Care Franchises

    • Hyaluron Pure
    • Bond Repair
    • Collagen Lifter
    • Hyaluron Plump
    • Dream Lengths
    • Colour Protect
    • Total Repair 5
    • Glycolic Gloss

    Hair Colour Brands

    • Excellence
    • Casting Creme Gloss
    • Magic Retouch
    • Preference
    skip slider
    Skip the slider: Related Articles
    • L'Oreal Paris Hair Colour
      Hair Dye & Hair Colouring Tips
    • L'Oreal Paris Stylista
      How to Dye Your Hair at Home
    • L'Oreal Paris Anti-Ageing
      How to Hide Grey Hairs
    Virtual Try On See what each hair colour looks like on you!
  • Men
    • Face Moisturiser
    • Face Wash and Face Scrub
    • Face Masks & Eye Care
    • Beard Care
    • Deodorant
    • Serum
    • Shower Gel
    • SEE ALL MEN'S SKIN CARE

    Our Men Brands

    • Barber Club
    • Hydra Energetic
    • Magnesium Defence
    • Pure Carbon
    • Power Age

    Supporting Movember

    • Movember x Men Expert
    • What is Movember All About
  • Virtual Beauty Services
    • Makeup Virtual Try On
    • Hair Colour Virtual Try On
    • Foundation Finder Quiz
    • Hair Care Finder Quiz
  • Beauty Magazine
  • Stand Up
  • About Us
    • Local Brand Partner Asher Keddie
    • 50 years of Worth It
    • Lessons of Worth
    • Our Commitments
    • Our History
    • Ilon Specht Documentary
    • Women for Worth
    • Transforming Our Industry
    • Because Our Planet is Worth It
    • Fighting against climate change through woman-led initiatives
    • The Stand Up program
    • Le Défilé
    • Our Partnership with Cannes Film Festival
    • The Research behind our products
    • Loreal Paris International Board Of Dermatologist
    • Our Digital Experiences

    Our Ambassadors

    • Mary Fowler
    • Kendall Jenner
    • Cara Delevingne
    • Alia Bhatt
    • Reneé Rapp
    • Charles Leclerc

Elvive Colour Protect Shampoo 340ml

Shampoo 340
  • 340ml
  • 800ml
  • Common 1
  • Colour Protect Shampoo Textured Swatch
  • CV Shampoo 1000 X 1000
  • Common 3
Product details
L'Oréal Paris Elvive Colour Protect Shampoo nourishes and preserves coloured hair for up to 40 washes*. Enriched with Vitamin Cg + UV filter to help prolong colour vibrancy and protect the hair fibre against UV aggressions.

Because Our Planet Is Worth It
This bottle uses up to 20% less plastic** and is made of 100% recycled plastic***.

*Instrumental test after application of the Colour Protect Shampoo and Conditioner of the range
**Verses the previous bottle. Plastic reduction varies depending on format size.
***Excluding dyes, additives and labels.

How To Use

1. Massage into wet hair, focusing on the scalp, then rinse. 

2. Follow with Elvive Colour-Protect Conditioner.

3. Complete your routine and treat regularly with Elvive Colour-Protect Spray for lasting colour and radiance.

If contact with eyes occurs, rinse immediately and thoroughly with water.

Ingredients

1261452 B - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • PARFUM / FRAGRANCE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • COCAMIDE MEA • COCO-BETAINE • ASCORBYL GLUCOSIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • HYDROXYCITRONELLAL • STEARETH-6 • PHENOXYETHANOL • ACETIC ACID • PEG-100 STEARATE • ETHYLHEXYL SALICYLATE • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • LIMONENE • FUMARIC ACID • LINALOOL • AMODIMETHICONE • CARBOMER • CITRIC ACID • HEXYLENE GLYCOL • HEXYL CINNAMAL.

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Review Highlights

skip tab component

Ratings and Reviews

Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

5 starsstars

255
255 reviews with 5 stars.

4 starsstars

54
54 reviews with 4 stars.

3 starsstars

9
9 reviews with 3 stars.

2 starsstars

3
3 reviews with 2 stars.

1 starstars

37
37 reviews with 1 star.

Overall Rating

4.4
270 out of 310 (87%) reviewers recommend this product

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification

Average Customer Ratings

Quality of Product
Quality of Product, 1.2 out of 5
1.2
Value of Product
Value of Product, 1.6 out of 5
1.6

    Filter Reviews

    • color
    • smell
    • satisfaction
    • softness
    • sheen
    • cleansing
    • lather
    • protection
    Rating
    • 1 star
    • 2 stars
    • 3 stars
    • 4 stars
    • 5 stars
    Locale
    • English
    • English (Australia)
    1 to 8 of 358 Reviews .
    1 – 8 of 358 Reviews
    Sort by
    Most Relevant
    • Most Relevant
    • Most Helpful
    • Highest to Lowest Rating
    • Lowest to Highest Rating
    • Most Recent
    Sydney
    Review 1
    Votes 2
    Age45 to 54
    GenderFemale
    1 out of 5 stars.

    New formulation?

    a year ago
    The Elvive range has recently changed it's packaging. Unfortunately it seems the formulation may have changed as well. I have boughts bottle after bottle of the old forumlation and it was my favourite shampoo and conditioner that worked so well for my fine blonde tinted hair, and smelt amazing too. I bought the new packaged range and am SO disappointed. The frangrance is way too strong and cheap and it now leaves my hair feeling dried out "crunchy", not soft and lovely like the old formulation. I then tried the coconut oil range but it left my hair the same. I threw out all my new bottles and am now searching for a new brand. Very disappointing.

    No, I do not recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 2.0 out of 5
    2.0
    Value of Product
    Value of Product, 2.0 out of 5
    2.0
    NickyJay
    North West England
    Review 1
    Votes 0
    4 out of 5 stars.

    Brightened my Colour!

    a year ago
    [This review was collected as part of a promotion.] As with all of L'Oréal shampoos and conditioners, lovely smell and texture. I used a small amount after before using the Colour Protect Conditioner. Loved the shine and my colour (about 3 months old) did appear more vibrant. Only drawback for me is, having fine hair, I find that using the conditioner along with the moisturising shampoo, weighs my hair down a little so the bounciness only last a day and then I have to rewash, as my hair looks a little flat and lifeless. Tried using only the shampoo, and as the shampoo is pretty luxurious, this worked better for my hair. Will be having a recolour soon, so will then if it helps to sustain the colour.

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    annoyedtohell
    uk
    Review 1
    Votes 0
    1 out of 5 stars.

    Formula Change Disaster

    11 months ago
    Now, one of the worst shampoos on the market They are actually putting SLS in the conditioner (which is a detergent) which will strip your hair of moisture and cause it to produce more oil, hence the feeling of greasy hair. They have also removed the coconut oil from it as well nad pumped a load of glycerin into it. It's making my hair hard to style and leaving it greasy by the end of the day. I used it for 20 plus years, but never again. I've tried numerous alternatives, and most of them are better than L'oreal, but still not the same. I'm sure the formula change is a cost cutting exercise by some pen pusher with a calculator.
    ConsLow quality

    No, I do not recommend this product.

    Originally posted on loreal-paris.co.uk

    Australia
    Review 1
    Votes 3
    Age25 to 34
    GenderFemale
    1 out of 5 stars.

    Terrible! Greasy & tacky!

    a year ago
    New formula is absolutely terrible! My hair feels greasy and tacky after being washed. It almost feels like the product will not wash out of my hair. Leaving it greasier than it was before washing. There was no need to change the formula from the previous product. I have used the original colour protect for a few years which was great. No issues at all,however I’ve given this new formula a go for a couple of months now and could not recommend. I will need to find something else on the market

    No, I do not recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 1.0 out of 5
    1.0
    Value of Product
    Value of Product, 3.0 out of 5
    3.0
    Whitianga, New Zealand
    Review 1
    Votes 2
    1 out of 5 stars.

    Really Disappointed

    a year ago
    Long-time user of this product, as I regularly dye my hair bright colours. After switching to the new formula for shampoo and conditioner, my hair post-wash and blow dry is greasy and crunchy/clumpy, and like I haven't even washed it! Thought maybe it was just me, but looked online and found a lot of people with the same experience. I just forked out $40NZD for the big pump bottles as well. Please consider reverting back to the existing formula, you are losing loyal customers :(

    No, I do not recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 1.0 out of 5
    1.0
    Value of Product
    Value of Product, 1.0 out of 5
    1.0
    Response from L’Oréal Paris Australia & New Zealand:
    a year ago
    consumer care
    Thanks for your review. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our NZ based consumer team a call on 0800 655 444 (Monday to Saturday, 10am-7pm NZST) that would be great. Looking forward to hearing from you soon.
    MJW24
    Derby
    Review 1
    Votes 0
    5 out of 5 stars.

    Superb!

    a year ago
    [This review was collected as part of a promotion.] Elvive Colour Protect Shampoo benefits from pure Vitamin Cg and UV filters to help prolong my colour and protect it against UV aggressors. Only a small amount of this gorgeously scented shampoo (which is slightly different fragrance to the original) is needed to produce and abundance of rich lather, that rinses away cleanly, without stripping my colour, to leave my hair feeling thoroughly refreshed, nourished and perfectly prepped for my conditioner. The revamped packaging is fully recyclable, made with 15% less plastic, and utilises recycled materials, while the cap is even easier to remove, making topping up with their eco-refills a doddle! ▪︎ 250ml ▪︎ PAO 12 months ▪︎ Made in France
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    lolotoo
    Stevenage herts
    Review 1
    Votes 0
    5 out of 5 stars.

    Great shampoo that won't break the bank

    3 months ago
    [This review was collected as part of a promotion.] I used this shampoo as part of my everyday routine and find the shampoo is most importantly easy to apply to my hair as it is thick and easy to comb through root to tip. I love the smell and the lightness it gives my hair with control and body and also shine throughout my highlights. I feel really empowered after using this shampoo as it does make such a difference to my hair without costing the earth. I will continue to use this as part of my routine and was offered a sample to try and was so pleasantly surprised how this shampoo made my hair so manageable and it was kind to my ends.
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Crazybabe77
    Shropshire
    Review 1
    Votes 0
    4 out of 5 stars.

    ⭐️⭐️⭐️⭐️☆ Review – L’Oréal Paris Elvive Colour Pro

    2 months ago
    [This review was collected as part of a promotion.] If you’ve got coloured hair and want something affordable that actually helps maintain your colour, this is a really decent everyday shampoo. It’s designed specifically for coloured or highlighted hair, with ingredients like vitamin Cg and UV filters to help protect against fading and keep colour looking fresh for longer. What I liked: * Leaves hair feeling soft, smooth, and manageable. * Helps keep colour looking vibrant for longer (especially with regular use) * Smells lovely and feels quite “salon-like” for a budget product. * Easy to find and great value for money.
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    1 – 8 of 358 Reviews
    • Next Reviews
    tab component skipped
    • Shampoo
    • Hair Control
    • Damaged Hair Care
    • Liquid
    Skip the slider: Hair Articles

    DISCOVER MORE TIPS & TRICKS

    Make Sure Your Hair Looks Its Best

    • Banner

      Guide To Hair Care

    • 10 Hair Care Tips For Every Hair Type

      10 Hair Care Tips for Every Hair Type

    • What Is Salicylic Acid

      The Benefits of Salicylic Acid

    See All Articles
    Skip the slider: Best Sellers

    DISCOVER MORE

    Our All Time Favourite Products

    • Revitalift Classic Day Cream

      RevitaliftClassic Anti-Wrinkle + Extra-Firming Day Cream 50ml - For 40+

      4.3/5 (274)Average rating:
      View
    • Revitalift Classic Night Cream

      RevitaliftClassic Anti-Wrinkle + Extra-Firming Night Cream 50ml - For 40+

      4.4/5 (231)Average rating:
      View
    • Revitalift Laser X3 Anti Ageing Night Cream

      RevitaliftLaser X3 Deep Anti-Ageing Night Cream 50ml

      4.5/5 (191)Average rating:
      View
    • Clinically Proven Eyelash Serum Product Pack

      Clinically ProvenEyelash Serum

      3.8/5 (133)Average rating:
      View
    • BEAUTYcrew 45 Dinkus Transparent 2 1
      Revitalift Laser X3 Anti Ageing Day Cream

      RevitaliftLaser X3 Triple Action Anti-Ageing Day Cream 50ML

      4.4/5 (1038)Average rating:
      View
    • Try It

      3600523750016 1

      ExcellenceCreme Permanent Hair Colour - 5 Natural Brown

      3.7/5 (325)Average rating:
      View
    • rosy-eye-cream

      Age PerfectGolden Age Rosy Eye Cream 50ml - For Very Mature Skin 60+

      4.1/5 (110)Average rating:
      View
    See Our Full Range
    340ml
    Elvive
    Colour Protect Shampoo 340ml
      • AU
      • NZ
      Elvive Colour Protect Shampoo 340mlis available at the following retailer(ss):
      • Chemist Warehouse Australia
      • Priceline
      Elvive Colour Protect Shampoo 340mlis available at the following retailer(s):
      • Chemist Warehouse NZ
    1. Home /
    2. Hair /
    3. Hair-Care /
    4. Elvive /
    5. Colour Protect /
    6. Shampoo 340ml
    BECAUSE YOU'RE WORTH IT
    L'Oréal Paris
    • About Us
    • Women for Worth 2026
    • Beauty Magazine
    • Virtual Try On
    • Competitions
    • Store Locator
    • All Articles
    • Make Up Articles
    • Skin Care Articles
    • Hair Care Articles
    • Hair Colour Articles Articles
    • Contact Us
    • In the spirit of reconciliation, L'Oréal Paris acknowledges the Traditional Custodians of the land on which we work.
    • We pay our respect to their Elders past and present, and acknowledge their strong connections to land, sea and community.
    • Instagram icon Instagram
    • Facebook AU icon Facebook AU
    • Twitter AU icon Twitter AU
    • YouTube AU icon YouTube AU
    • Facebook NZ icon Facebook NZ
    • YouTube NZ icon YouTube NZ
    • Privacy Notice
    • Privacy Policy
    • Terms of Use
    @ 2026 L'Oréal Paris