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Elvive Colour Protect Shampoo 340ml

4.1 out of 5 stars. 230 reviews
Shampoo 340
  • 340ml
  • 800ml
  • Common 1
  • Colour Protect Shampoo Textured Swatch
  • CV Shampoo 1000 X 1000
  • Common 3
Product details
L'Oréal Paris Elvive Colour Protect Shampoo nourishes and preserves coloured hair for up to 40 washes*. Enriched with Vitamin Cg + UV filter to help prolong colour vibrancy and protect the hair fibre against UV aggressions.

Because Our Planet Is Worth It
This bottle uses up to 20% less plastic** and is made of 100% recycled plastic***.

*Instrumental test after application of the Colour Protect Shampoo and Conditioner of the range
**Verses the previous bottle. Plastic reduction varies depending on format size.
***Excluding dyes, additives and labels.

How To Use

1. Massage into wet hair, focusing on the scalp, then rinse. 

2. Follow with Elvive Colour-Protect Conditioner.

3. Complete your routine and treat regularly with Elvive Colour-Protect Spray for lasting colour and radiance.

If contact with eyes occurs, rinse immediately and thoroughly with water.

Ingredients

1261452 B - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • PARFUM / FRAGRANCE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • COCAMIDE MEA • COCO-BETAINE • ASCORBYL GLUCOSIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • HYDROXYCITRONELLAL • STEARETH-6 • PHENOXYETHANOL • ACETIC ACID • PEG-100 STEARATE • ETHYLHEXYL SALICYLATE • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • LIMONENE • FUMARIC ACID • LINALOOL • AMODIMETHICONE • CARBOMER • CITRIC ACID • HEXYLENE GLYCOL • HEXYL CINNAMAL.

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Reviews

Rating Snapshot

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5 starsstars

151
151 reviews with 5 stars.

4 starsstars

35
35 reviews with 4 stars.

3 starsstars

4
4 reviews with 3 stars.

2 starsstars

3
3 reviews with 2 stars.

1 starstars

37
37 reviews with 1 star.

Overall Rating

4.1
163 out of 202 (81%) reviewers recommend this product

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Average Customer Ratings

Quality of Product
Quality of Product, 1.2 out of 5
1.2
Value of Product
Value of Product, 1.6 out of 5
1.6

    Filter Reviews

    Rating
    Locale
    1 to 8 of 230 Reviews .
    1 – 8 of 230 Reviews
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    Most Relevant
    Sydney
    Review 1
    Votes 2
    Age45 to 54
    GenderFemale
    1 out of 5 stars.

    New formulation?

    11 months ago
    The Elvive range has recently changed it's packaging. Unfortunately it seems the formulation may have changed as well. I have boughts bottle after bottle of the old forumlation and it was my favourite shampoo and conditioner that worked so well for my fine blonde tinted hair, and smelt amazing too. I bought the new packaged range and am SO disappointed. The frangrance is way too strong and cheap and it now leaves my hair feeling dried out "crunchy", not soft and lovely like the old formulation. I then tried the coconut oil range but it left my hair the same. I threw out all my new bottles and am now searching for a new brand. Very disappointing.

    No, I do not recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 2.0 out of 5
    2.0
    Value of Product
    Value of Product, 2.0 out of 5
    2.0
    Mrslippie
    South west
    Review 1
    Votes 0
    5 out of 5 stars.

    Perfect shampoo

    9 hours ago
    [This review was collected as part of a promotion.] Easy to open bottle. What I liked was that the shampoo opened at the top and the conditioner at the bottom so simple to use in the shower when I haven’ t got my glasses on! A smallish blob went a long way. It was quick and simple to apply and frothed up enough to clean hair thoroughly. I used 2 applications at each shampoo. A smooth and soft feeling product which rinsed out quickly leaving no residue. My hair felt soft and very clean. Hair was fresh and vibrant. Very pleased with this.
    ProsHigh quality, Durable

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Justelabeaute
    Review 1
    Votes 0
    4 out of 5 stars.

    Great for coloured hair!

    3 hours ago
    [This review was collected as part of a promotion.] I have been using this shampoo recently and it has made a real difference in retaining the colour dye in my hair! It gives a great shine and is a fab everyday shampoo. I would definitely recommend giving it a go

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    NickyJay
    North West England
    Review 1
    Votes 0
    4 out of 5 stars.

    Brightened my Colour!

    a year ago
    [This review was collected as part of a promotion.] As with all of L'Oréal shampoos and conditioners, lovely smell and texture. I used a small amount after before using the Colour Protect Conditioner. Loved the shine and my colour (about 3 months old) did appear more vibrant. Only drawback for me is, having fine hair, I find that using the conditioner along with the moisturising shampoo, weighs my hair down a little so the bounciness only last a day and then I have to rewash, as my hair looks a little flat and lifeless. Tried using only the shampoo, and as the shampoo is pretty luxurious, this worked better for my hair. Will be having a recolour soon, so will then if it helps to sustain the colour.

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    annoyedtohell
    uk
    Review 1
    Votes 0
    1 out of 5 stars.

    Formula Change Disaster

    8 months ago
    Now, one of the worst shampoos on the market They are actually putting SLS in the conditioner (which is a detergent) which will strip your hair of moisture and cause it to produce more oil, hence the feeling of greasy hair. They have also removed the coconut oil from it as well nad pumped a load of glycerin into it. It's making my hair hard to style and leaving it greasy by the end of the day. I used it for 20 plus years, but never again. I've tried numerous alternatives, and most of them are better than L'oreal, but still not the same. I'm sure the formula change is a cost cutting exercise by some pen pusher with a calculator.
    ConsLow quality

    No, I do not recommend this product.

    Originally posted on loreal-paris.co.uk

    Australia
    Review 1
    Votes 3
    Age25 to 34
    GenderFemale
    1 out of 5 stars.

    Terrible! Greasy & tacky!

    a year ago
    New formula is absolutely terrible! My hair feels greasy and tacky after being washed. It almost feels like the product will not wash out of my hair. Leaving it greasier than it was before washing. There was no need to change the formula from the previous product. I have used the original colour protect for a few years which was great. No issues at all,however I’ve given this new formula a go for a couple of months now and could not recommend. I will need to find something else on the market

    No, I do not recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 1.0 out of 5
    1.0
    Value of Product
    Value of Product, 3.0 out of 5
    3.0
    Whitianga, New Zealand
    Review 1
    Votes 2
    1 out of 5 stars.

    Really Disappointed

    a year ago
    Long-time user of this product, as I regularly dye my hair bright colours. After switching to the new formula for shampoo and conditioner, my hair post-wash and blow dry is greasy and crunchy/clumpy, and like I haven't even washed it! Thought maybe it was just me, but looked online and found a lot of people with the same experience. I just forked out $40NZD for the big pump bottles as well. Please consider reverting back to the existing formula, you are losing loyal customers :(

    No, I do not recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 1.0 out of 5
    1.0
    Value of Product
    Value of Product, 1.0 out of 5
    1.0
    Response from L’Oréal Paris Australia & New Zealand:
    a year ago
    consumer care
    Thanks for your review. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our NZ based consumer team a call on 0800 655 444 (Monday to Saturday, 10am-7pm NZST) that would be great. Looking forward to hearing from you soon.
    MJW24
    Derby
    Review 1
    Votes 0
    5 out of 5 stars.

    Superb!

    a year ago
    [This review was collected as part of a promotion.] Elvive Colour Protect Shampoo benefits from pure Vitamin Cg and UV filters to help prolong my colour and protect it against UV aggressors. Only a small amount of this gorgeously scented shampoo (which is slightly different fragrance to the original) is needed to produce and abundance of rich lather, that rinses away cleanly, without stripping my colour, to leave my hair feeling thoroughly refreshed, nourished and perfectly prepped for my conditioner. The revamped packaging is fully recyclable, made with 15% less plastic, and utilises recycled materials, while the cap is even easier to remove, making topping up with their eco-refills a doddle! ▪︎ 250ml ▪︎ PAO 12 months ▪︎ Made in France
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    1 – 8 of 230 Reviews
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    Elvive
    Colour Protect Shampoo 340ml
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